Aside from a tattered reputation and losing the captaincy, the ball-tampering scandal could also prove very financially costly for Smith and Warner. One of the Australian captain's major personal sponsorship deals is in doubt, with the makers of Weet-Bix saying the relationship is "under review". Sanitarium told the ABC that it wants its brand ambassadors to "align with the right values" Celebrity agent Max Markson believes Smith and Warner will be dumped by all their sponsors as a consequence of this negative publicity.
He said sponsorship contracts tend to contain a "morals clause", and "cheating" would see them fall foul of that. Warner's website lists Asics, LG, Gray Nicholls, Nine, Toyota, Nestle's Milo and the Make-a-Wish Foundation as brand partners. The ABC has contacted several of these companies for their response to Warner's involvement in the incident. The Australian opener is strongly linked to South Korean electronics company LG, fronting ads for its televisions and air conditioners. "LG is acutely aware of the incident in South Africa involving the Australian Cricket team," the company said in a statement.

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